January 8th of this year would have been Elvis Presley’s 90th birthday. Given the shop’s longstanding service to Tom Parker, providing advertising posters not only for the King of Rock n’ Roll, but also for other artists the Colonel work with, such as Eddy Arnold and Hank Snow, we celebrate our mutual love of music and shared history, cranking the tunes on the stereo as we turn out the posters each day.
Did you know? When manager Colonel Tom Parker first started working with Elvis Presley in 1955, including him on tours headlined by Opry Star Hank Snow, Hatch Show Print was there to make the posters advertising the line up. By 1956, Elvis was the headliner, and this poster advertising the shows in Jacksonville, Florida, was captured by a photographer from Life magazine while documenting the “new music” sweeping the nation, also known as Rock n’ Roll.
The following year, the shop produced this poster for a homecoming appearance in Tupelo in 1957.
While the posters advertising shows for Elvis Presley are in the past, letterpress-and the King of Rock n’ Roll!-live on in a project the shop worked on that was published by Taschen books in 2013: A collection of photographs made by Alfred Wertheimer in 1956 and 1958 of Elvis Presley, both on stage and behind the scenes, in more private moments.
Hatch Show Print’s designers created the double-page “posters” for each chapter, the table of contents, and a special title page that was signed by the photographer for the limited edition run of this book that also included a handmade box covered in special monoprints created by Master Printer Emeritus Jim Sherraden.
Long live analog!
Long live the King of Rock n’ Roll!